RUSSELL HOBBS OPENS THE WORLD’S FIRST EXCLUSIVE CONCEPT STORE AT VIVA TOWERS IN DAR ES SALAAM, TANZANIA;

Russell Hobbs, today, launched its Tanzanian distribution outlet at Viva Towers Dar es salaam. Russell Hobbs, the number one small appliances brand in the United Kingdom, is a brand that is known for its quality and unique functional design. 

It is strong in all the categories in which it operates, such as beverage, cooking, food preparation, house wares, personal care and others. It is therefore able to offer a quality, branded family of products which other competitors are not always able to. This will be the world’s first exclusive Russell Hobbs concept store. 

“The move to open in Tanzania is driven by it’s fast growing economy which is quickly making investors realize it’s potential as a hub for East Africa. The port facilities are an added benefit and the road infrastructure gives ample access to neighbouring countries.” said Alan Coward, Chief Executive Officer of HOLB (Pty) Ltd .

In addition, Marion Kearns, Marketing Executive of HOLB(Pty) Ltd said that, the Growth in the country’s infrastructure and government investment therein make Tanzania a strategic location for investment and business development.

And further noted that “The work ethic and diligence of the Tanzanian people make it a natural target for future expansion for HOLB.”

 The relationship between JD Pharmacy, which is the leading provider of pharmaceuticals in Tanzania, and HOLB (Pty) Ltd will create major opportunities for all the stakeholders such employees, suppliers, government and consumers.

 “We perceive an exciting epoch with HOLB in bringing the Russell Hobbs brand to Tanzania. Our clientele are the lifeline of our business and we are committed to provide outstanding service to our customers.” commented Kiran Pattni, Chief Executive Officer of JD Pharmacy.

Home of Living Brands (Pty) Ltd is an African Company with its head office based in Johannesburg, and is a wholly-owned subsidiary of the Bidvest Group Limited. HOLB is a consumer brands company which has leading world brands either under licence or with direct ownership, which it markets along with its chosen business partners to consumers in Africa, the JD Pharmacy in Tanzania

Home of Living Brands Limited is a focused group specializing in the sales and marketing of branded household durables. Whereby their vast range of quality products consists of the best known local and international brands, so you always know that you're getting world-class products.

Russell Hobbs which was Founded in Great Britain in 1952 by Bill Russell and Peter Hobbs, the brand led the way by introducing products which offer real consumer benefits and technological advancements to make life in the home easier and more enjoyable, also has presence in South Africa, Namibia, Botswana, Zambia, Zimbabwe, Mauritius, Tanzania, Kenya, Ghana, Nigeria, Ivory Coast and Angola.

In attendance of the event from Home of Living Brands (Pty) Ltd (HOLB) was: Alan Coward -Chief Executive Officer; Murray Crow - Managing Director; Erwin Minnie - Africa Sales Manager; Marion Kearns - Marketing Executive; and Michele Snyders – Exports Operations Manager. Attending from JD Pharmacy, the official Tanzanian distributors for HOLB: Kiran Pattni - Chief Executive Officer; and Sanjay Patadia - Managing Director. Also in attendance were store owners and management from Tanzania Retailers, HOLB (Pty) Ltd distributors from various African countries, VIP Guests and select media.